How Japurá overcame critical challenges and grew 3x in 2 years

"With an innovative strategy, Japurá transformed in-transit merchandise into growth opportunities, unlocking capital and exponentially expanding its credit."

In the world of imports, financial challenges can be the main obstacle to a company's growth. That's exactly what Japurá Pneus faced. With cash flow difficulties and traditional credit limitations, Japurá seemed stuck in a cycle of stagnation. However, the company found an innovative solution that not only solved its financial problems but also made it grow 3X in just two years.

Japurá's Challenges

Import companies, like Japurá, depend on capital to keep operations running. However, traditional import credit like FINIMP requires robust guarantees, such as receivables and fixed assets, which aren't always available to every company. This limits credit options and prevents many companies from growing.

For Japurá, this meant a serious limitation in cash flow. Every time merchandise was in transit, capital was locked, creating a financial bottleneck and preventing new investments.

The Innovative Solution

The game changer for Japurá came when they discovered a strategy that used their own merchandise as collateral. This allowed the company to access flexible import credit without the traditional FINIMP requirements and release immediate capital to expand operations.

Instead of resorting to traditional credit, Japurá was able to use what it already had – its merchandise – to unlock a constant flow of capital. With this strategy, the company quickly expanded its credit limit from R$ 800 thousand to R$ 6 million, ensuring exponential growth.

Transforming Challenges into Growth Opportunities

This Japurá success story shows that, with the right tools and an innovative approach to import credit, it's possible to overcome significant financial challenges. For companies facing similar difficulties, the solution may lie in exploring new forms of credit, like using in-transit merchandise as collateral.

Want to know more about how Japurá grew 3x? Watch the complete case here. You can also download the complete Japurá Pneus case study.

Talk to a specialist for special accounts and learn how to apply this strategy to your company.